Privacy Notice - Fitness Options (Nottingham) Ltd (In accordance with GDPR)

Fitness Options (Nottingham) Ltd takes the protection of your privacy very seriously. We will only use your personal information to deliver the
services you have requested from us, and to meet our legal responsibilities.

How do we collect information from you?

We obtain information about you when you engage us to deliver our services and/or when you use our website, for example,

When you contact us about our services or purchase product.
When you create an account with us.
When you engage with us on social media.
When you contact us by any means with queries, complaints, etc.
When you ask us to send you information about products and services.
When you enter prize draws.
When you comment on a review of our products.
When you fill in any forms, such as having an accident in store.
When you use our premises that have CCTV security cameras. These systems may record your images during your visit.

What type of information do we collect from you?
The personal information we collect from you will vary depending on which services you engage us to deliver. The personal information we collect might include your name, address, delivery address if different from your home address, telephone number, email address, payment card information, bank account details, your IP address, which pages you may have visited on our website/social media sites and when you accessed them.

How is your information used?
In general terms, and depending on which services you engage us to deliver, as part of providing our agreed services we may use
your information to:
Contact you by post, email or telephone
Verify your identity where this is required
Understand your needs and how they may be met
To inform you of special offers, promotions, to administer competitions, Inform you of functional changes to the web site and send you marketing material.
Hold information to fulfil any warranty obligations
Maintain our records in accordance with applicable legal and regulatory obligations
Process financial transactions
Prevent and detect crime, fraud or corruption

Please Note
We can only hold this information if you ‘opt in' to allows to do so.

Opting out is no longer relevant. Under the new GDPR rules the only way we can use this information is if you ‘opt in'.

How long will we keep your personal data?
Whenever we collect or process your personal data, we'll only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will either be deleted completely or used in a non-identifiable way (i.e. we know you were a customer from a particular area of the UK but no other details) for statistical analysis and business planning.
We are required by legislation, other regulatory requirements i.e. by HMRC, Customs & Excise and our insurers to retain your data where we have ceased to act for you. The period of retention required varies with the applicable legislation but is typically five or six years. To ensure compliance with all such requirements it is the policy of the firm to retain all data for a period of six years from the end of the period concerned. We will make sure that this data is stored securely and only made available to authorised personal.

Who has access to your information?
We will not sell or rent your information to third parties.
We will not share your information with third parties for marketing purposes.
Any staff with access to your information have a duty of confidentiality under the ethical standards that this firm is required to

Third Party Service Providers working on our behalf
We may pass your information to our third party service providers, agents, subcontractors and other associated organisations
for the purposes of completing tasks and providing services to you on our behalf, for example to process basic
book keeping. However, when we use third party service providers, we disclose only the personal information that is necessary
to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for
their own purposes.
Please be assured that we will not release your information to third parties unless you have requested that we do so, or we are
required to do so by law, for example, by a court order or for the purposes of prevention and detection of crime, fraud or

How you can access and update your information
Keeping your information up to date and accurate is important to us. We commit to regularly review and correct where
necessary, the information that we hold about you. If any of your information changes, please email us or write to us, or call us
using the' Contact information' below.

Contact Address
Fitness Options Ltd, Lowmoor Road, Kirkby in Ashfield, Notts. NG17 7LH
Email Address
Telephone Number
0115 9736444

You have the right to ask for a copy of the information, free of charge, that Fitness Options holds about you.

Security precautions in place to protect the loss, misuse or alteration of your information
Whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us,
and you do so at your own risk.
Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given, or where you have chosen, a password which enables you to access information, you are responsible for keeping this password
confidential. We ask you not to share your password with anyone.
Access to you personal data is password protected and sensitive data such as payment card information is secured and encrypted to ensure protection.

Your data will be processed in our offices in the UK. However, to allow us to operate efficient digital processes, we sometimes
need to store information in servers located outside the UK, but within the European Economic Area (EEA). We take the
security of your data seriously and so all our systems have appropriate security in place that complies with all applicable
legislative and regulatory requirements.

Your choices and rights over your personal data

You have the right to request:
Access to the personal data we hold on you, free of charge
The correction of your personal data when incorrect, out of date or incomplete.
We stop using your personal data for marketing and promotions through all channels.
That we do not continue to process personal data, if you request us stop, even if you gave permission for us to do so at an earlier time. You have the right to change your mind at any time and withdraw your consent.
That we delete personal information about you where you no longer consider that we no longer require the information for the purpose it was obtained.
That we restrict how we use your personal data. The right might also apply where there is no longer a basis for using your personal information but you do not want us to delete the data. Where this right is validly exercised, we may only use the relevant personal information with your consent, for legal claims or where there are other public interest grounds to do so.

We may occasionally contact you by post / email / telephone with details of any changes in legal and regulatory requirements or other developments that may be relevant to your affairs and, where applicable, how we may assist you further.
If you wish to exercise these rights please contact us by using the ‘contact information' above.

If you feel that your data has not been handled incorrectly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner's Office.
You can contact them by calling 0303 123 1113.
Or go online to (we can't be responsible for the content of external websites)
If you are based outside the UK, you have the right to lodge your complaint with the relevant data protection regulator in your country of residence.


The equipment must be used in accordance with the manufacturers instructions and the environment for which it was designed and the manufacturers guarantees will only apply if these are adhered to. Warranties will be invalidated if Fitness Options considers that the equipment has been damaged through misuse, abuse or neglect. These warranties add to your legal rights – they do not replace them.

Although nearly all the equipment comes with a user manual and Fitness Options staff, are always happy to give you advice, we cannot be held personally responsible for your health and safety. If you are at all unsure whether it is safe for you to workout or use the equipment please consult your doctor or specialist and get their agreement. Likewise if you are on medication or suffer from a health related problem, please get this checked out with your doctor before commencing any exercise routines.

Why you should buy from Fitness Options

  • 22 Years of trading makes our staff very experienced
  • Our website has the highest level of security with extendedSSL encryption
  • Dedicated commercial fitness sales department.
    Contact 0115 9463085
  • Accurate 2D and 3D CAD designs for commercial and home clients
  • Genuine expert advice on supplements and fitness equipment
  • Next day delivery available on most nutritional supplements
  • Exclusive products
  • Price match - call if you see it cheaper 0800 4580081